The General Journal
ACCOUNTANT'S E-MAGAZINE
You will find interesting content about starting, growing, buying or selling a practice and we also explore the latest financial incentives available to accountants to boost your bottom line.
The General Journal is published several times a year and currently more than 3000 firms in Australia subscribe. If you want to subscribe
to the General Journal click on the link in the bottom right hand corner of this page.
You can download a full copy of our July 2020 edition of The General Journal by clicking here or you can browse the articles below by clicking on the heading.
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The Firm of the Future Just Arrived
What an incredible few months for the profession and their clients. You’ve been in the trenches helping your clients decipher and administer
JobKeeper that has turned into War and Peace. We may have got a snapshot of the firm of the future with staff working remotely and virtual
meetings replacing traditional face to face meetings. What do all these changes mean and will the heavy workload of the last few months push
practitioners to list their firm for sale? Will burn out lead to sell out … |
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What's Your Accounting Firm Worth?
Does the age of your client base really matter? What trends do buyers want to see? Are your staff, technology and website an important part
of the valuation? While every firm is different, we examine 7 key criteria that might impact on the value of your accounting firm ... |
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COVID-19 has crippled some industries and some of your clients may not come out the other end of this crisis. Will you lose fees? Are
you looking to cut your marketing or is it time to ramp up your marketing? For the first time in several years we have opened
membership of the Accountants Accelerator Group and these firms are experiencing phenomenal growth … |
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Need a Newsletter that is On the Money?
The pandemic has highlighted the importance of regularly communicating with your clients. Newsletters are absolutely essential but
don’t under estimate the importance of the content. Your clients want to know how to grow their business, their profits and their
wealth. They want ideas on how to manage their cash flow and tips on tax planning. They don’t want do a Masters of Taxation by
correspondence … |
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Want to Generate More Revenue in Your Practice?
No doubt, you’ve had clients finance cars and equipment but they’ve leased the vehicle instead of using a chattel mortgage (or vice versa)
so they didn’t maximise the potential tax benefits. There’s a service available that helps accountants and rewards them … |
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In The May 2020 Edition...
You can download a full copy of our May 2020 edition of The General Journal by clicking here or you can browse the articles below by clicking on the heading. |
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The Accountants Guide to Dealing with a Pandemic
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How Accountants Can Avoid a COVID-19 Plane Crash
One of my accountant clients described the last 2 months as a plane crash complete with fear, panic, spot fires and mass casualties. He said
the advice he was giving clients was based on their degree of ‘injury’ or even survivability. Clients perceive you as their ‘financial
pilot’ and it’s incredibly important that you have a clear flight plan to guide your clients to a safe landing on the other end of this
incredibly turbulent journey…
Read More…
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Want to Grow Your Accounting Firm?
Unfortunately, some businesses won’t come out the other end of this pandemic. Not only that, we anticipate that lot of business owners will
change accountants at the end of this crisis. As a result, most firms expect a decline in their 2020/21 fees so there’s never been a more
important time to ramp up your marketing activities. If you’re looking to spend your time helping clients, not finding clients, then it’s
time to consider joining the Accountants Accelerator Group …
Read More…
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The Accountants Pandemic Package
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In The April 2020 Edition...
You can download a full copy of our April 2020 edition of The General Journal by clicking here or you can browse the articles below by clicking on the heading. |
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What's Your Covid19 Client Game Plan?
These are extraordinary times that require strong leadership. There’s no COVID-19 instruction manual for accountants to follow. While your
clients don’t expect you to have all the answers, they do expect you to provide them with a clear game plan. Your clients will judge you on
how you respond and what advice you provide…
Read More…
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Covid 19 - Proactive vs Reactive Accountants
It seems as though every decade accountants gets a massive marketing opportunity. They are pivotal moments and right now this pandemic is
one of those key moments. Let’s examine how the proactive firms have responded to this crisis compared to reactive firms and what the likely
outcome might be
Read More…
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Can a Website Impact on Your Firm's Value? If I knew that half a million dollars of new business was coming my way over the next 4 or 5 years thanks to the website, I would certainly be prepared to pay a premium price to buy that firm. Would you? Read More... |
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Breaking News for Accounting Firms
In the digital age, every accounting firm needs a regular client newsletter. If you don’t have one, your clients are missing out and
you are also ignoring a proven marketing tactic.
Read More…
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You can download a full copy of our July edition of The General Journal by clicking here or you can browse the articles below by clicking on the heading.
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Accountant Found Asleep at the Wheel
While GST may have disguised the need for accountants to market their services, a lot of accountants have fallen asleep at the marketing
wheel. Their ageing client base has caught up with them, their referrals engines have seized up and they aren't attracting the next
generation of clients. Here’s a wake up ...
Read More…
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What's Your Accounting Firm Worth?
Every principal and partner wants to know, what’s their firm really worth? Unfortunately, there’s no simple equation because
every firm is different. Having said that, there are a number of factors that influence the value of your firm including the breakdown of
fees between businesses, individuals and SMSF's, your location, growth rate, age of your top clients and ...
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Breaking News for Accounting Firms
Every accounting firm needs a regular client newsletter. They are proven to build loyalty and while your newsletter won't directly lead to
an engagement or 'sale', they often pave the way. Incredibly, most firms continue to give their clients an off the shelf tax newsletter.
Here's the breaking news, your clients dont want to do a 'Masters of Taxation' by correspondence, they want to grow their business .
Read More…
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Have you found your firm's Point of Difference?
The reality is, the accounting profession is a sea of sameness with very few firms standing out in the crowd. Having said that, high-growth
firms have clear differentiators, so how do they do it? They understand that first impressions count.
Read More…
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Growth is the number one issue in the accounting profession but not for this Melbourne based firm. Their biggest challenge is managing the growth.
Read More…So, what are they doing to get this phenomenal compound growth and what marketing tools, techniques and tactics are they using? |
In The MARCH 2015 Edition...
You can download a full copy of our March edition of The General Journal by clicking here or you can browse the articles below by clicking on the heading.
How to 'Buy' Accounting Fees the Easy Way
If you’re looking to buy accounting fees in Victoria here’s something you probably don’t want to hear - take a ticket and join the long queue of buyers! The current demand for accounting fees in Victoria is at an all time high (we have more than 250 registered buyers) while supply remains low. The baby boomers are hanging on longer than anyone expected and as you know, when demand outstrips supply, prices rise. While buying fees can be a quick fix there’s an alternative.
The Leyland P76 Accountant
For accountants, owning a poor performing website is like owning the infamous Leyland P76 car. In the last few years website technology has come a long way and pouring money into fixing your ‘lemon’ of a website is effectively burning money. If you love the look of your existing website but it is not winning new clients, it's time to cut your losses.
Ready Set Boom Seminar
A lot of accounting firms in this country are flat lining or in decline. Their fee growth has stalled and they have an ageing client base, their referrals have dried up and they are leaking fees through clients retiring, selling their businesses and natural attrition. By contrast, a small percentage of firms are experiencing phenomenal growth. If you’re looking to grow your practice, rejuvenate your ageing client base and re-ignite your referral engines we invite you to join us at the Ready Set BOOM seminar.
5 Reasons Why Accountants Need to be Marketing Online
An ageing client base is an epidemic plaguing many accounting firms in this country. If you are looking to rejuvenate your ageing client base then you need to shift your marketing focus online and quick.
Do Clients Buy Accounting Services Online?
The internet has changed consumer behaviour. The majority of the population are now very comfortable buying products online including DVD's, shoes and electronic goods. The question is - Do business owners buy accounting services online?
In The MARCH 2014 Edition...
You can download a full copy of our March edition of The General Journal by clicking on the the link in the bottom right hand corner of this page or you can browse the articles below.
How to Make 2014 Your Best Year Ever
We all strive to improve our businesses and in this article we examine 5 key areas to focus your attention on. They could pay big dividends!
GST - The Accountants Fractured Fairy Tale
How is it that some accounting firms are growing at phenomenal rates in 2014 and others are flat lining or in decline?
Accountants Top Gear Seminar
Our marquis marketing event for the year is on Monday April 7. If your practice has stalled or worse, in reverse, join us at this morning seminar. You’ll see and hear the marketing strategies, tools, techniques and tactics of the fastest growing firms in Australia. Any firm looking to grow can’t afford to miss this!
7 Reasons Why Buyers Won’t Buy Your Practice
If you’re planning to sell your practice in the next few years, we have identified 7 things that could turn buyers off your practice. Avoid them at all costs!
Small Fish Are Sweet For Accountants
You might be fishing in the wrong pond if you think your ideal client is paying $20k a year in accounting fees.
Client Testimonial
Read about how one of our Accountants Accelerator Group members is achieving phenomenal results!
Wanted – New Breed Of CPA’s
Are you Committed, Pro-active, Ambitious and looking for growth in 2014? If so, consider joining the Accountants Accelerator Group.
Why Pay Dollar For Dollar When You Can Pay 5 Cents In The Dollar?
We’ll show you an alternative way to grow your practice at a fraction of the cost.
In The JUNE 2013 Edition...
You can download a full copy of our June edition of The General Journal by clicking on the picture to the right (for best optimisation please use Internet Explorer, iPad or iPhone) or you can browse the articles below.
Marketing For Accountants 'Gangnam Style'
Looks at how some accountants want to become an overnight success like rock star Psy...
Want to Win More Referrals and Grow
Your Fees?
Running client seminars has long been the
domain of pro-active accounting firms. In this
article we look at how to run a successful client
seminar and the ideal topic for your first seminar.
Breaking News for Accountants
Looks at the importance of a client newsletter and
exactly what content you need to include to get
more website traffic and client referrals.
Gone Fishing for Staff Lately?
In this article we examine staffing and whether
engaging a recruitment agency can solve the
problem.
Beware of the Finance Package Deal
Provides some timely advice and education about
how to deal with clients who ask you about that
special car deal with finance offered at 0%.
Practices for Sale
Provides an update on the
current state of play for accountants in Victoria
looking to buy a practice or parcel of fees.
Outsourcing Disclosure Update
Gives you the latest news regarding the disclosure
requirements if you outsource compliance work
overseas.
Accountant Gets an Extreme Makeover
Forget the reality television show, we’ll show you
how you can turn your ugly duckling practice into a
glamorous practice to attract Gen X and Y clients.
Business Start Up Manager
A software
tool for accountants to use when consulting with
clients starting a business. It is a must have tool if
this is one of your niche areas.
7 Steps to 7 Figure Fees
Identifies the
common characteristics of sole practitioners who
reach fees of more than $1Million.
Cashflow Manager Update
Some new
marketing materials are available to accountants
and we provide an update on the progress of the
cloud version of Cashflow Manager
Wanted – New Breed of CPA’s
Are you
Committed, Pro-active and Ambitious and
looking for growth in 2014? If so, consider the
Accountants Accelerator Group.
What’s New in The Profession
A look at a
new product available to accountants and their
clients called Self Wealth.
- The General Journal - May 2012
- The General Journal - September 2011
- The General Journal - January 2011
- The General Journal - January 2010
- The General Journal - October 2009
- The General Journal - June 2009
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THE MARKETING MUST HAVES FOR ACCOUNTANTS
Marketing Secrets of Successful
Accounting Firms Revealed
